According to statistics, the first consumer research for a product or service is made on internet search engines.

The Search Engine Optimization (SEO), can be described as the set of strategies and techniques to ensure that a site is fully accessible to search engines, improving the chances to become commercial.

The goal of a successful SEO is to obtain high positions in search results of various search engines, such as Google, Bing, Yahoo, and many others. Internet users rarely go below the third search page when looking for a service or product. So if you manage to get on top, we have secured a large influx of visitors or potential customers.

For a proper SEO there is no magic wand. There is only hard work, professional approach to web design, marketing study for selecting the right keywords and writing and publishing only original and quality material.

SEO refers to any action that improves our website and brings it closer to the standards we are asked to abide by Google primarily, but also other search engines. Changes to the algorithms used to determine the results and the optimization, never stop.

Thus, SEO except from a well- staged website, both in code and content, relates to stable, consistent work.